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FINALLY – An Easy Way to Get One-on-One Help Building Your Business

Give This Former Automotive Car Designer 40 minutes a Month and He’ll Help You Build a Profitable Real Estate Business Step-by-Step!

From: Rob Minton

RE: Steps to Success Coaching

Dear Fellow Real Estate Professional,

I’m writing this report because every day, I hear agents say they're overwhelmed with their businesses and they can't keep up. Frankly, I am downright shocked to hear about how bad the daily chaos is for most agents.

Many agents simply won’t succeed with their current ways of operation.  Soon they’ll be forced to join the ranks of agents who have left the real estate profession forever.

For many agents, there just doesn’t seem to be enough hours in the day to complete all of the tasks that pull and push them in hundreds of different directions.  Many agents feel like the demands of their business are yanking and twisting them at the limbs.  They start the day off with the best intentions and a long list of tasks.  They are ready to attack and conquer, but are easily sidetracked with the first disruption.  Then the second and third distractions creep in.  Soon, the day is filled with fires to put out.  A fire here, a fire there. Eventually, the day is gone in a puff of smoke.  And the business suffers from non-productivity.  Nothing important gets completed.

Sound familiar?

Here’s the truth: Many agents realize they should spend more time marketing or following up with leads, but tend to lose focus on these things. 

Those voicemail messages from prospects are allowed to wait until the small fire is put out.  The priorities are not defined.  Many times they are not even known.  There is nobody to help prioritize actual actions and then implement what is truly important. 

There is also nobody to hold agents accountable for completing what is most profitable.  The result is time just sort of slipping away while your bank account dwindles down to nothing.  Soon it’s empty, and you’re doomed for failure – wondering how you’ll survive.

What’s frustrating for many agents is they realize they need systems, but don't know where to start. They're not sure how to prioritize the many tasks within their business.  They don’t know the exact steps to take in order to achieve consistent success in creating paying clients.  They don’t have the organized systems they desperately need. 

So they end up shooting in the dark, trying this or that, and not hitting anything that works. They’re just helplessly hoping to hit something profitable by some stroke of luck.  The problem is that luck is too hard (if not impossible) to come by in this tough market.  Without good systems, income won’t make its way into your pocket.

Nowadays, agents everywhere are finding themselves flat broke with no sales, no clients, no prospects, and no leads.  They have an empty bank account with little food for the kitchen table.

Lack of organization and direction is a vicious cycle that leads to no money, no income, and no profit.

Let’s face it: In today’s real estate market, you have to be tight to survive.  You have to be very good at running your business.  Thousands of agents have already put their tails between their legs and ran from the industry.  They couldn’t hack it when times got tough. 

They simply didn’t know how to stay focused and get through the harder times.  The low hanging, easily-picked fruit from yesterday is now gone.  An agent must reach higher to be successful.  The agents who will survive will get organized and run their businesses like businesses.  Otherwise, they’ll drop off like the others that have gone before them.  I think you’ll agree that this is the reality of our difficult real estate market today. 

Does any of this sound like your situation?  If so, I can relate.  I know how you feel because I was there several years ago.

When I first got into real estate, I lived off a few sales from my friends and family. My broker gave me a few of his clients to work with to keep my head above water. I didn’t have that many sales, and I was overwhelmed with everything.  I didn’t have proper systems.  I wasn’t sure exactly how to prioritize my activities.  It was hard for me to keep focused on what was important.  In short, I didn’t know how to run a real estate business. They don’t teach us that in our licensing classes!

Worse yet, I knew almost nothing about marketing, lead generation or lead conversion.  I was exhausted and burning out fast.  I followed this approach for several years and was getting pretty fed up with not having a consistent flow of sales and income.

So I went searching for solutions to this problem.  I started by getting my hands on any information I could.  I purchased many business systems from many sales experts and experts in our field.  I was listening, studying and attending high-priced seminars of Tom Hopkins, Brian Tracy, Craig Procter, Brian Buffini, Chet Holmes, Jay Abraham, Mike Ferry, Tony Robbins and many more.  I received a lot good stuff but wasn’t utilizing everything I bought to its fullest potential.  I had all kinds of tools but was barely scraping the surface with everything truly available to me.

Maybe you can relate to this.  It was like having the best toolbox in the world - one that holds every tool imaginable that can fix anything.  However, I only used the wrench for basic fixes.  The other tools sat and collected dust.  I barely even knew that they were there.  Put simply, I just didn’t know how to utilize everything available to me.

I eventually realized that my next step was to get one-on-one coaching to help me implement the strategies my business needed.  So I started to look for some real help and permanent solutions. 

I looked for the best coaches available.  I searched for coaches to help me set up systems, prioritize, and keep my focus.  I searched for mentors to teach me marketing, lead generation, and lead conversion.  I ended up getting advice from just about every sales coaching program available. I mentioned some of them earlier.  I can tell you that several years ago; I invested in a marketing system by one of the top-producing agents in the country. I joined his coaching program and paid well over $15,000 for it. I learned a great deal. And I’m glad I joined. 

In fact, I went on to spend hundreds of thousands of dollars with some of the best consultants in the world.  That includes getting one-on-one help with Dan Kennedy.  Dan quickly became a prominent mentor and coach of mine.  With his help, I made some massive changes in my business and have literally tripled my sales in just a few months. 

Much of the personal coaching I had was great.  I gained and learned a lot from it.  But when I look back on all of the coaching programs I joined, and I truly measure the effectiveness of the programs by the dollars and cents I extracted from them, there is just one major element that made one coaching program hands-down the best.

That needed element of success is summed up in one word: “accountability”

The best coaching programs I joined made me accountable for reaching my goals.  You see, it’s one thing to just buy the best coaching advice out there.  But it’s entirely another thing to be held accountable for implementing that advice.  Maybe you know what I mean.  Maybe you've joined coaching programs in the past, but didn't have success. I would bet the reason for this is because you didn't have anyone to hold you accountable. I was in many programs like this.

Let’s face it, the entire real estate profession consists of agents who are not held accountable for reaching their financial goals.  Agents don’t need to be accountable because nobody is watching them.  Self-employed agents tend to drift and eventually don’t do anything productive.  They never make a good income.  This is a big problem.  It explains much of the large drop-out in the industry.

Truthfully, being held accountable is when everything really hit home for me.  I started swinging and hitting grand slam after grand slam. Accountability has taken me and my businesses to levels that have reached far beyond what I’ve ever imagined.  It’s a formula for guaranteed success.  And one I do highly recommend for everyone.

What do I mean by accountability? By my definition, Accountability is an obligation or willingness to accept responsibility for reaching pre-determined goals.

It means setting goals and having your accountability partners push you to achieve them.  Your Accountability Partners are your physical and real conscience nudging you towards progress, implementation, and achieving success.

Today, I am still in a number of high-priced coaching programs that benefit me tremendously.  All of them make me accountable for reaching my goals.

And that’s the million dollar secret - good coaching with accountability.

I know that many of my clients feel the same way because over the last few weeks, I have received more than 100 requests for personalized coaching.  Agents are bombarded with information and need help.  Many agents are overwhelmed with everything.  They just don’t know exactly where they should start.

So I started to think about how I can help my clients get one-on-one coaching with accountability.

The only problem is that I can’t facilitate the coaching myself because of my many other business and personal commitments.  Unfortunately, my time is too high in demand right now.  It’s simply not possible for me to fit in one-on-one coaching with my current activities.

So since I can’t offer the coaching, I thought, “how can I get coaching to those who are ready to take their business to the next level?”

Then one day it hit me.  I finally found the coaching answer hiding right in front of me.  The coaching answer came from a recent conversation I had with one of my team members - Joe Mercadante. 

I was talking to Joe about an idea I had.  As always, Joe gave me some great advice and input for how to specifically implement the idea into action for fast cash.  I realized during this conversation what a great resource Joe is.  I thought that Joe could really help out with this coaching opportunity gap. 

Before I go on, let me tell you about Joe.

Joe joined my team in 2004.  Before then he was an automotive car designer with an impressive, 15-year career in a prestigious and competitive profession.  He was making well over six figures a year.  He held a job that required a high degree of discipline and accountability to perform well.  The job required answering to a lot of people to get things done the right way.  Needless to say, it takes a lot of organization, leadership, systems, leading, etc. to create an automobile from paper to production.  Joe has gained tons of expertise and experience developing skills in all of these aspects.  Everything he has learned, he carries over into everything he does today.  He has incredible amount of discipline for effectively getting things done and guiding others to do the same.

So Joe was successful at automotive design and doing well.  You might imagine that it was a lucrative career in many ways.  Buy he was still missing something in his life.  He was missing his independence.  As the years went by, he realized that working for another company didn’t give him the freedom he wanted to have.  He decided it was time to make some changes in his life.  Big changes.

Joe first came to me to invest in real estate.  He wanted to buy some investment properties and generate passive income and profits.  Once this was in place, he would quit his job and seek out new opportunities.

Joe set his goals and implemented.  I was impressed with Joe accomplished.  In just one short year – Joe acquired 20 single-family homes.  Later he went on to invest in commercial properties, notes, mobile homes, businesses, and far too many other things to mention for now.

I was impressed with the way Joe went about this process.  He set his goals, set up systems, organized, lead people, and implemented like nobody else I’ve ever seen.  The guy was a machine at getting it done.  I knew I could benefit tremendously by having Joe’s help with my business.  I saw that he would be able to take all of my chaos and make it organized for me.  So after months of convincing him, I finally was able to convince Joe to join my team.  I was so glad that I did.  It was by far one of the best decisions I’ve ever made.  So in summary, Joe quit his paying six figure job, got his real estate license and helped me build my business.  And boy did we build …

Joe has been a member of my team since 2004.  I’m sure you remember that 2004 is when I made my business transformation.  I went from being an average real estate professional struggling to make a few sales from friends and family to literally tripling my sales in just a few months to an average of 24.3 sales a month.  That’s when things changed forever.  The progress only increased from that point.  And in 2007, I sold my real estate business for over six figures. 

Joe has been with me through the all of the growth and transformation.  We have both learned and gained many valuable experiences together throughout this process.  He has been with me throughout all of my success.  He has been there since Day 1.  He helped me like you wouldn't believe.

Joe has been and still is one of the huge keys to my success.

Most of the systems and processes that I use today were created by Joe.  He is a very detail-oriented person with big-picture insights.  He even attended my high-priced one-on-one coaching meetings with some of the best consultants in the world.  He was at my side during all of my transformation. 

Joe also helped to make me accountable for reaching my goals.

He has so much experience being accountable - he knows how important it is.  Specifically, he helped with implementing marketing campaigns; creating follow-up sales processes and systems; converting leads to clients; designing marketing pieces; writing sales copy that sells; designing websites that sell; creating and hosting seminars to generate new clients; making real estate sales; retaining clients; coaching my clients for business development; identifying income- producing opportunities; creating sellable products – the  list goes on and on. I think you get the idea that he knows what he’s doing.
	Joe Mercadante and I at an award ceremony

In summary, Joe is my right-hand man.  As I said, he is a prominent key to my success and I am thankful for all his help.

So because of Joe’s vast experience with helping me build my business, I asked him to take on a few coaching students.  Unfortunately Joe said “no.” 

He wasn’t interested in leading a coaching program that was like all of the others.  He didn’t want to work with clients who are satisfied with mediocre results.  He wanted to work with clients who want real results.  He wanted to work with clients who would be successful.

I practically begged Joe to lead this coaching program.  He continually refused.  He said he’d spent enough time around coaching programs to know that he could wind up spending a bunch of his time coaching clients who were satisfied with average real estate businesses, and who wouldn’t or couldn’t ever implement anything or take any sort of actions for their businesses. 

He said he didn’t want to have an above-average coaching program with average clients.  He said it’s not good for anyone.  He didn’t want to waste his time and the client’s hard-earned money.

I continued to persistent.  You might know that I don’t give up easily…

I kept asking… begging…

Then finally, Joe agreed to lead the program.  But he agreed under one condition:

Joe would only lead the coaching program if he could build accountability into the coaching program.

We all know the importance of this, as I mentioned earlier.  Joe simply does not want to offer just coaching.  He wanted to make sure that he would be working with a motivated, serious group of clients who are ready to move forward with their businesses.  He wants to make sure that he can get people results by them making commitments to move forward and make it happen. 

He wants to make sure agents have real success from the program.  He wants every coaching member to be accountable.

I agreed that would be best.  And Joe finally agreed to lead the program.  So I am very thankful because I was able to get Joe to offer this coaching program for a select number of clients who are serious about taking their businesses to the next level – with accountability.

But before we continue, let me say that this coaching program is not for everyone.  It is only for the serious real estate professionals who are ready to truly move forward. If you are ready to implement strategies and be held accountable, then Joe can help.  If you are not ready, then you will be wasting your time and Joe’s time.

This program is for serious clients who are ready to succeed and be held accountable for reaching their goals.

Joe has created the Steps to Success Coaching Program.  You’ll see that program has a ton of value in it.  The program includes:

Two private 20-minute coaching phone calls each month.

You can ask specific questions relevant to your business and get honest advice.  Joe will pre-schedule a time each month for a personal one-on-one coaching call.  He will discuss whatever topic you wish to discuss. 

For example, you can:

Create A Fast Start Action Plan.

This will help you outline the first critical steps to take to get started with any strategies.  Together, you’ll take an overall assessment of your business to help you define specific ways for you to achieve maximum profits.  You’ll define the steps necessary to take to reach those profit goals.  You’ll eliminate wasted time on things that don’t produce income and instead work on things that put money in your pocket.  You’ll define the straight path from “A” to “Z”.

Define and Assess Your Goals.

Joe will help you define what you want to do and get started immediately.  If your goals are BIG, then you’ll talk about the BIG ideas and make a BIG plan.  If your goals are even BIGGER. then you can talk about those BIGGER ideas.  Based on what you are looking to do, together you’ll define the best strategies and the quickest path to take.

Take An Inventory Of Your Resources

Define what you have available to work with and move forward with it.  If you are an agent working alone and want to increase sales, then let’s move it forward.  If you are solo agent and want to build a team, then let’s get that started.  If you have a team and want to make it bigger, then let’s get that started.  You’ll discover that you have resources available now that you may be overlooking.  Let’s find them and put them to good use for big profits.  Joe will help you do this.

 Implement Your Specific Plan

Depending on what you are specifically looking to do, only a good plan will get you there.  Let’s define the process and the steps to take.  By following the plan, you’ll be able to manage and track every step along the way.  Following a good plan in order will help you to stay focused and extract the maximum profits from your business as it evolves and grows into what you want it to be.

You can also turn to Joe for advice and specific strategies on many other topics.  For example:

Marketing/Advertising

Lead Generation

Lead Conversion

Sales Processes

Client Retention

Agent Recruiting

New Income Streams

Money Management

Investment

We can also analyze a new business idea you might have.

You’ll be able to use these special private coaching calls to have your toughest questions answered or get help with your personal real estate business.

In addition, you can:

Send In Materials for Review

You can send in advertisements and other marketing materials, and Joe will offer suggestions for improvement. You can send your sales letter for him to review. He'll work at YOUR pace...if you want to spend two weeks on one issue, that's fine. It’s your call.

Get Advanced Advice

You can even get advice on topics that you’ve probably never even thought of.  For example, you can learn how to get prospects to “apply” to become your client and much more.

Get Answers to Your Questions

You may ask any questions you have during your call. This is the highest level of one-on-one personal consultation that you’ll find! Ask anything you want. Here are a few questions you could ask:

How can I improve my print lead generation advertisements?

What do you think about this lead generation website?

Which of these options would you recommend for me?

How can I convert more prospects into clients?

Feel free to ask questions about marketing, lead conversion, system implementation, etc. Anything is fair game in this new coaching program!

In summary, if you want to ask Joe’s opinion about an idea, seek a recommendation for improvement, clear up something you’re unsure about, get a suggestion for your best option, and/or just ask a question to help make the best choice… he’s here for you.

 Accountability Program

In addition, you will be enrolled in the Steps to Success Accountability Program.  With this benefit you will be accountable for setting goals and following through with them.  This will help you to stay on track.  Reporting your activities to someone else will make you more likely to do them and move forward.  It will give you the push you need to succeed.  You’ll review the week’s/month’s activities and discuss your accomplishments. 

Your Accountability Program and Partners will be implemented several ways:

One-on-One Calls with Joe

During your calls, Joe will help you define your goals and follow up with your progress.  Together, you will continually set milestones and knock them down one by one.  He will help to make you accountable for reaching your goals and succeeding.  You’ll set the most productive profit-making goals and write them down.  You’ll create a timeline for completing them and a plan for how you’ll do it.  Joe will help you with all of this.  Then you will implement everything with Joe’s coaching.  Joe will track your progress.  He will be your conscience to success.  He’ll be the voice shouting in your face if needed.  He’ll be your kick in the behind if needed.  You won’t need that little voice in your head telling you to get up and go.  You’ll have Joe telling you to do it.  And you will.  Be prepared to keep moving and shaking.  You won’t sit idle on these calls.  You won’t be talking about wishy-washy concepts and ideas.  You’ll be talking about your progress.  On each call, you’ll get advice, set the next goal, and knock it down.  The calls are ONLY for DOING and nothing else. 

Please note that once you are enrolled, you will receive the call schedule in advance which defines your scheduled call time.  Because of the number of Steps for Success clients in the program, the call time cannot be re-scheduled in order to ensure everyone is accommodated.  Be sure to mark your time in your calendar and keep your appointment since these calls must be attended as scheduled.

Steps for Success Member Accountability Partner

As a Steps for Success member, you will be assigned an Accountability Partner from the membership.  When you enroll in the program, Joe will assign and pair you with another Steps for Success member. Once you are assigned to your partner, you will need to contact them and get started immediately. Partners can work out the details for how they will correspond. Partners should communicate with each other as often as possible to keep each other on track.  Partners can decide if they want to meet monthly, weekly, daily, etc.  You’ll have flexibility with this setup.  However, everyone member participating in this program must be serious about helping their partner and themselves.  There are no exceptions to this requirement.  You must be willing to help your partner and make progress.  The purpose of assigning these partners is to make everyone Accountable.  Be serious or don't waste your time or the time of others.

Exclusive Steps for Success Forum

A special forum board has been created exclusively for Steps to Success clients.  Once you are approved in the Steps for Success program, you can access this forum and request another accountability partner.  Your accountability partner can be anyone in the program.  You can request as many accountability partners as you wish as long as you are in the program.  Accountability partners can make their own arrangements for how they will correspond and engage with each other.  Partners can decide if they want to meet monthly, weekly, daily, etc.  You’ll have complete freedom and flexibility with this forum.  Again, the requirement is that all accountability partners must be serious about moving forward for both themselves and their partners.  This corresponding is not for small talk about the weather and traffic.  The forum is for clients looking to reach high levels of success.  You must be serious to participate.  Otherwise, don’t waste your time or the time of others.

 Monthly Mastermind Call

Coaching clients also have access to a special monthly group mastermind call. During this call, the entire group can help you with your business challenges, share ideas that are working, and share ideas that are not! Joe will host these calls personally, so you can ask him any questions directly.

After considering all of this, the program will only have 50 spots available. Joe obviously cannot host 200 private phone calls each and every month. The Steps to Success Coaching Program will be at full capacity when all 50 spots are taken. If your Coaching Request is received after all 50 spots are taken, you will be put on a waiting list for the next available opening.

The cost for The Steps to Success One-On-One Personalized Coaching Program is only $97 per month. The price is a drop in the bucket, considering some of the high- priced programs I have paid for in the past.  As I mentioned, I have paid hundred of thousands of dollars for personalized one-on-one coaching.  I still do.  This price is almost nothing if you truly consider all of the benefits with the accountability program. 

The price is only $97 to make private coaching more affordable for you.  This price has taken into consideration the down market and slow home sales. This price will be increased to $199 per month when the market rebounds.  By joining now, you’ll lock this price in for your coaching!  As I said, I think you’ll agree that this price is a drop in the bucket for what most “experts” would charge for this kind of access.

(Hint: Joe’s normal consulting rate is $299 for a one-hour consultation… which is considered “cheap” in this industry.”)

Here’s how to get started…

1. You join through the SUBSCRIBE button below and make your first month’s payment.  (You will be re-billed each month 30 days from the day you join… and you may cancel anytime you like.)

2. Upon completion of your payment, you will be taken to a thank you page.

3. Joe will also contact you to schedule your calls and plug you into the other benefits in the program.

Before you join, let me mention two things…

First, Joe can’t guarantee your success. You know that - I know that, but it’s something I have to say anyway.  He will offer expert opinions based upon our own experience and knowledge, but there are no guarantees. You agree to hold us harmless for any result that occurs from our coaching.

Secondly, there are no refunds available. Because Joe can’t get his time back, you can’t get your money back. He’ll be happy to work with you to make you happy.  But if you’re looking for a guarantee for a refund, then this isn’t for you.  (However, you may cancel this program at any time).

Having gotten the “negative” out of the way, let’s focus on the “positive!” This is truly going to be a life-changing experience for 50 action-oriented folks, and we’re proud to be able to personally work with a select few in this program. Joe is really looking forward to it.

If you’re ready, then he is! You can literally get started and hear from him tomorrow morning. So go ahead and get started.